Institute of Mass Communication and Media Technology (IMC&MT)

Kurukshetra University, Kurukshetra 

Thrust Areas in Research 

1. Communication Strategies/ Marketing Communication

2. New Media

3. Readability Studies

4. Media Ethics

5. Theory Building

6. Diffusion Studies

7. Popular Culture and Media

8. Diversity and Plurality Studies

9. Eastern Concepts of Communication

10. TRP Methodologies

BA Mass Communication

Hi everybody recenly students of BAMC final year left the institute to face the profession after a sober tea party and sharing session in the institute. see this group photo .